Middle East and North Africa
MENA means Middle East North Africa, which consists of more than 19 countries.
The average income is diverse within MENA. Some countries in the region are at the top of the world’s highest income list.
Population of over 500 million with more than 26% of the world’s population under the age of 15.
Saudi Arabia is the largest outdoor gear market in MENA. Double digit year over year growth in the outdoor industry is projected to increase significantly with current social and economic reforms.
Out of the 19 plus countries that make up MENA, 14 are OPEC countries, which means they are high income oil exporters.
Despite the number of countries that make up MENA, most share the same language and culture, including love for all things outdoors, further fueling growth of the outdoor market.
MENA Group offers a comprehensive distribution solution for US companies intending to sell their products into the MENA region. This is how we do it:
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